When Is Small Business Saturday? A Celebration of Locals

If you've ever wondered When Is Small Business Saturday?, it's the Saturday after Thanksgiving in the US every year. That means November 29, 2025, which is a great time to shop at small stores between Black Friday and Cyber Monday.

This day is a reminder to buy small, find local favorites, and give back to the people who help our communities grow.

When Is Small Business Saturday? While we're honoring local business owners, it's also a good opportunity to think about your own safety and alertness, especially when you're shopping in crowded areas or outside markets. Fightsense and other brands make simple, useful safety items that help you feel safe no matter where you are.

Key Notes:

1. Small Business Saturday: Important Information About It. It's always the Saturday after Thanksgiving.
2. Goal: To get people to shop at small, locally owned stores.
3. Origin: Started in 2010 as a national initiative to help small businesses get more attention.
4. Effect: Small stores all around the U.S. make billions of dollars from it.
5. Empowerment: Builds stronger communities and helps the local economy.

What is Small Business Saturday and what day?

When Is Small Business Saturday? and what is small business saturday? Small Business Saturday is more than simply a day to buy; it's a celebration of local entrepreneurship and community spirit. On this unique day, people are encouraged to stop shopping at big-box stores and show their support for small businesses and makers in their area.

The notion is simple but strong: help the companies in your community that make it special. Every purchase you make at a local coffee shop, craft fair, or family-run store helps keep the dreams of the people who own them alive.

There won't be any of the crowds and noise of busy malls on Small Business Saturday. Instead, you'll get to know people, see warm smiles, and feel good about putting money directly into the future of your community.

When did Small Business Saturday Start?

1. The Start in 2010

• American Express started Small Business Saturday in 2010, during the recession, to help small stores get back on their feet and get more customers.
• It started as a strong reminder that shopping locally keeps money in the community.
• The idea was to get people to check out stores close to them instead of just big-box stores.

2. More support from the public

• Local chambers of commerce, city leaders, and business groups from all around the country soon got behind the plan.
• The U.S. Senate formally recognized Small Business Saturday in 2011, making it a nationwide movement.
• To honor small businesses, communities all around the country started holding local markets, special specials, and festivals.

3. A new holiday custom

• When Is Small Business Saturday? Small Business Saturday is now a popular shopping day that happens every year in all 50 states.
• It gets millions of Americans to shop small and help their communities every Thanksgiving holiday.
• What began as a campaign has become a symbol of American togetherness, resilience, and entrepreneurship.

Who Founded Small Business Saturday?

So, who started Small Business Saturday? and When Is Small Business Saturday? American Express started the program to get customers to "shop small" and support local merchants during the busy holiday shopping season.

What started as a simple marketing effort quickly turned into something much bigger than anyone had planned. The campaign got a lot of attention around the country and motivated millions of people to make shopping local a habit. It had a lot of support from businesses, communities, and even government leaders.

Small Business Saturday is now celebrated in all 50 states. It turns downtown streets into busy community hubs full of wholesale deals, smiles, and neighborhood pride. This is a great example of how powerful small companies can be.

A Personal Story: Shopping Small with a Big Heart

When Is Small Business Saturday? On Small Business Saturday last year, I went to a small candle business in my town. The owner, who used to be a teacher, talked about how she began her business after the pandemic to stay creative and engaged. 

She poured each candle by hand and was very thankful for the help she got from others in her area. It's not only about spending money on this day; it's about making connections and telling stories that make our neighborhoods better.

I had my Fightsense self-defense keychain with me while I was out and about in downtown. It's small, fashionable, and easy to use. I felt safe knowing I could enjoy the day, even as I walked to my car at night.

Why Safety is Important on Small Business Saturday

Shopping in your own neighborhood is fun and helps you connect with your community, but bustling markets and going out late at night can also be a little dangerous. You may have a stress-free and confident day if you take a few simple safety actions.

Tips for being safe:

1. Stay alert: Always follow your gut, especially when you're in a busy or strange place. Keep your phone charged and pay attention to what's going on around you.
2. Take protection with you: Get a Fightsense safety stun guns or stun pen with flashlight. These little, discreet instruments are made to give you peace of mind wherever you go.
3. Plan: To make sure your shopping trip is secure and stress-free, shop during the day and park in places that are well-lit and busy.
4. Go shopping together: Have a friend or family member with you. There is comfort and extra safety in being around other people.
5. Take control: With Fightsense, safety is easy, fashionable, and a part of your everyday confidence.

Final Thoughts

When Is Small Business Saturday? It's not just a day to buy; Small Business Saturday is a celebration of community, creativity, and local pride. When did small business saturday start? Every time you buy something, you help the people and things that keep neighborhoods alive.

And don't forget to put your safety first when you're out and about. Fightsense makes a simple, portable safety solution that can make every outing feel safer. You can relax and enjoy Small Business Saturday knowing that you are protected.

Note: This article is simply meant to give you information. Always be alert to what's going on around you and use safety tools in the right manner.

Frequently Asked Questions

1. When is Small Business Saturday in 2025?

The Saturday following Thanksgiving, November 29, 2025.

2. What does Small Business Saturday mean?

It's a day to shop at and support businesses in your area.

3. Who founded Small Business Saturday?

American Express started it in 2010.

4. What makes Small Business Saturday so important?

It helps small businesses and makes local economies stronger.

5. How can I shop without being hurt?

For peace of mind, carry simple safety equipment like Fightsense self-defense keychains.