When Is Black Friday 2025? Date & What’s New

Black Friday is the biggest global shopping event marking the beginning of the holiday season with huge discounts and incredible deals. But the question shoppers ask every year remains the same — when is Black Friday this year?

In this 2025 guide, we’ll explore everything from the exact date of Black Friday to its fascinating history, global celebration, and evolving shopping trends that are shaping retail this year.

Keynotes

• Black Friday 2025 falls on Friday, November 28 — the day after Thanksgiving.
  
  
• The term “Black Friday” originated in 1950s Philadelphia, first referring to chaos, then to profit.
  
  
• It has expanded globally, celebrated in Canada, the UK, Pakistan, and beyond.
  
  
• 2025 trends show AI-powered personalization, early deals, and bundle offers leading the market.
  
  

Knowing the date helps shoppers budget wisely, plan purchases, and grab early discounts.

When Is Black Friday Traditionally Observed?

Black Friday is observed annually on the Friday following Thanksgiving Day in the United States. Thanksgiving always falls on the fourth Thursday of November, making Black Friday the fourth Friday of the month.

For 2025, Black Friday lands on November 28 — a perfect day to snag unbeatable deals on everything from tech gadgets to home goods and self-defense tools like Fightsense small stun guns and pepper sprays.

The History Behind Black Friday’s Date

The term “Black Friday” first appeared in 1950s Philadelphia when the day after Thanksgiving brought massive traffic jams and overcrowded streets. Police officers used the term negatively to describe the chaos.

Retailers, however, turned the name around. By the 1980s, they redefined “Black Friday” as the day businesses moved from being “in the red” (losses) to “in the black” (profits). It became synonymous with record-breaking sales and happy customers.

To learn more about how the name evolved and why it matters today, visit Why Is It Called Black Friday? — a detailed breakdown of its origin and modern meaning.

Today, it marks the official start of the holiday shopping season, blending tradition, marketing, and global excitement.

When Is Black Friday Celebrated Globally?

Though Black Friday originated in the U.S., it has become a worldwide shopping phenomenon:

• United States & Canada: Both celebrate it the day after Thanksgiving, with Canada adopting the trend to match U.S. sales.
  
  
• United Kingdom: Black Friday entered the UK in the early 2010s, now a key pre-Christmas shopping event.
  
  
• Pakistan & the Middle East: Some countries renamed it “White Friday” or “Blessed Friday,” but the date remains aligned with the U.S. schedule.
  
  
• Europe, Australia & Latin America: Global e-commerce has turned Black Friday into a worldwide celebration of deals.
  
  

No matter where you are, the date mostly stays the same — only the cultural flavor changes.

Why Do People Keep Asking, “When Is Black Friday?”

You’d think everyone knows, but confusion happens because:

1. Thanksgiving’s date changes each year, so Black Friday shifts too.
   
   
2. Retailers now start early deals — sometimes weeks ahead — leading to “Pre-Black Friday” and “Early Access” confusion.
   
   
3. Time zones differ, especially for global shoppers buying from international sites.
   
   

So, while the official date is clear — November 28, 2025 — early promotions can make the season feel like “Black November.”

How Black Friday Has Expanded Beyond a Single Day

Black Friday has grown into a multi-week shopping season:

• Black Friday Week: Early discounts start as soon as Monday before the main day.
  
  
• Cyber Monday: The Monday after focuses on online deals and electronics.
  
  
• Black November: Entire month-long campaigns offering rolling promotions.
  
  

Retailers extend deals to attract early planners and retain excitement beyond one weekend.

Latest Black Friday Trends for 2025

Consumer Behavior & Spending Stats

• U.S. shoppers spent $10.8 billion online during Black Friday 2024.
  
  
• Cyber Monday 2024 hit a record $13.3 billion in digital sales.
  
  
• Mobile shopping dominated — over 70% of purchases came from smartphones.
  
  
• Shoppers are more skeptical this year, focusing on value-for-money rather than hype.
  
  
• Subscription deals, tiered discounts, and product bundles are key sales strategies.
  
  

Emerging 2025 Retail Trends

• AI-driven personalization: Retailers are using data and AI to customize product recommendations.
  
  
• Early campaign launches: Promotions are starting as early as late October.
  
  
• Sustainable shopping: Eco-friendly packaging and “green deals” are trending.
  
  
• Higher ad costs: Brands are relying more on email marketing, push notifications, and loyalty programs instead of paid ads.
  
  
• “Buy now, pay later” (BNPL) options continue to rise in popularity.

Why Knowing the Black Friday Date Matters

For Shoppers

• Plan early: Avoid missing limited-time offers.
  
  
• Budget smartly: Prepare funds for high-ticket items and early sales.
  
  
• Compare deals: Use price trackers to ensure real savings.
  
  
• Sign up for alerts: Enable notifications for instant deal updates.
  

For Retailers

• Prepare inventory early: Prevent stockouts and delivery issues.
  
  
• Build dedicated landing pages: Example: /black-friday-2025 for SEO.
  
  
• Launch email and SMS campaigns: Countdown and “last chance” messages boost conversion.
  
  
• Use personalization tools: AI chatbots, tailored offers, and smart recommendations.
  
  
• ? Offer bundles or loyalty rewards: Customers now prefer complete-value packages.

Upcoming Black Friday Dates

Year	Black Friday Date
2024	November 29
2025	November 28
2026	November 27
2027	November 26

Mark your calendars — and your wish lists.

Fun Facts About Black Friday

• It’s been the busiest U.S. shopping day since 2005.
  
  
• In-store traffic has declined, but online revenue continues breaking records.
  
  
• Some stores now stay closed to encourage family time and online sales.
  
  
• In 2024, global Black Friday sales surpassed $70 billion online.

FightSense Black Friday Deals — Shop Smart, Stay Safe

This Black Friday, FightSense brings exclusive discounts on small stun guns, pepper sprays, and self-defense bundles.
Protect yourself while shopping — because safety is the best deal you can grab!

Quick Recap

• Black Friday 2025 Date: Friday, November 28.
  
  
• Origin: 1950s Philadelphia — evolved from chaos to commerce.
  
  
• Global Reach: Celebrated in 70+ countries.
  
  
• 2025 Trends: Early sales, AI personalization, mobile-first shopping, value-driven buyers.
  
  
• Takeaway: Plan ahead, shop smart, and stay protected.

Conclusion

So, when is Black Friday 2025? It’s on November 28, the day after Thanksgiving — a day that unites shoppers and retailers around the world in one global celebration of savings.

From its humble beginnings in Philadelphia to a worldwide e-commerce event, Black Friday continues to evolve every year. Whether you’re chasing deals, growing your brand, or just enjoying the excitement — one thing’s certain: it’s the most anticipated shopping day of the year.